Efe Obiomah – Medium

Efe Obiomah

Efe Obiomah

Is there a solution to the mass UTME failure?

A few weeks ago, THE PUNCH published a report titled, Concerns rise over teaching as over nine million fail UTME in seven years.

Jun 27

Is there a solution to the mass UTME failure?

Jun 27

Efe Obiomah

The rise of the GRV brand

… and how PR might have improved the prospects of some political candidates

Mar 21, 2023

Mar 21, 2023

Efe Obiomah

Nigerian tech start-ups, forget the hype and adopt CSR

Nigerian tech start-ups have embraced public relations (PR) in an impressive yet uncharacteristic way. It is uncharacteristic because, in…

Dec 13, 2022

Nigerian tech start-ups, forget the hype and adopt CSR

Dec 13, 2022

Efe Obiomah

Why organisations need earned media amidst the commercialisation of news

The print media remained the only source of earned media (publicity) but this is now significantly threatened …

Mar 21, 2022

Why organisations need earned media amidst the commercialisation of news

Mar 21, 2022

Efe Obiomah

Can the NTAi channel be revamped?

Whenever I see the promo announcing the start of a new season of “Strictly Come Dancing,” I begin to sing, “It’s the most wonderful time of…

Oct 18, 2021

Can the NTAi channel be revamped?

Oct 18, 2021

Efe Obiomah

PR hits and misses of “King of Boys: The Return of the King”

*Contains mild spoilers

Sep 17, 2021

PR hits and misses of “King of Boys: The Return of the King”

Sep 17, 2021

Efe Obiomah

About “media training,” and why you need it!

My last post, “Of speeches and the delivery thereof,” was well received and led to very meaningful discussions on LinkedIn. Most of those…

Jun 22, 2021

About “media training,” and why you need it!

Jun 22, 2021

Efe Obiomah

Of speeches and the delivery thereof

A confident and charming spokesperson is a media delight. Sadly, that was not the story of Nigeria’s minister of defence, Major General…

May 24, 2021

Of speeches and the delivery thereof

May 24, 2021

Efe Obiomah

PR lessons from managing Nigerian Idol publicity

I am not going to say it takes a village to put together a show such as Nigerian Idol. That is cliché. But it took a cross-functional…

Mar 12, 2021

PR lessons from managing Nigerian Idol publicity

Mar 12, 2021

Efe Obiomah

The Public Relations pro as an analytical thinker

Analytical thinking. That is hardly among listed requirements in advertised public relations positions. Instead, recruiters usually…

Jan 29, 2021

The Public Relations pro as an analytical thinker

Jan 29, 2021

Efe Obiomah

Efe Obiomah

A public relations specialist, marketing strategist, and trainer demystifying PR in Nigeria. l also write about film, television and travel.

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