The surreal feeling of being named a ‘future shaper’Tech Economy released its 2025 list of ‘100 Women Shaping the Future’ in celebration of Women’s Day; I, Efe Obiomah, was named among them.Mar 24Mar 24
𝗕𝗼𝗼𝗸 𝗥𝗲𝘃𝗶𝗲𝘄: 𝗙𝗶𝗿𝗲 𝗨𝗽 𝗬𝗼𝘂𝗿 𝗕𝗿𝗮𝗻𝗱 𝗯𝘆 𝗔𝘆𝗼𝗱𝗼𝘁𝘂𝗻 𝗔𝗸𝗶𝗻𝗳𝗲𝗻𝘄𝗮Ayodotun Akinfenwa brings a wealth of real-world experience to 𝘍𝘪𝘳𝘦 𝘜𝘱 𝘠𝘰𝘶𝘳 𝘉𝘳𝘢𝘯𝘥, catering to novice and advanced readers.Feb 6Feb 6
Is there a solution to the mass UTME failure?A few weeks ago, THE PUNCH published a report titled, Concerns rise over teaching as over nine million fail UTME in seven years.Jun 27, 2024Jun 27, 2024
The rise of the GRV brand… and how PR might have improved the prospects of some political candidatesMar 21, 20231Mar 21, 20231
Nigerian tech start-ups, forget the hype and adopt CSRNigerian tech start-ups have embraced public relations (PR) in an impressive yet uncharacteristic way. It is uncharacteristic because, in…Dec 13, 2022Dec 13, 2022
Why organisations need earned media amidst the commercialisation of newsThe print media remained the only source of earned media (publicity) but this is now significantly threatened …Mar 21, 2022Mar 21, 2022
Can the NTAi channel be revamped?Whenever I see the promo announcing the start of a new season of “Strictly Come Dancing,” I begin to sing, “It’s the most wonderful time of…Oct 18, 2021Oct 18, 2021
PR hits and misses of “King of Boys: The Return of the King”*Contains mild spoilersSep 17, 2021Sep 17, 2021
About “media training,” and why you need it!My last post, “Of speeches and the delivery thereof,” was well received and led to very meaningful discussions on LinkedIn. Most of those…Jun 22, 2021Jun 22, 2021
Of speeches and the delivery thereofA confident and charming spokesperson is a media delight. Sadly, that was not the story of Nigeria’s minister of defence, Major General…May 24, 2021May 24, 2021