Efe ObiomahIs there a solution to the mass UTME failure?A few weeks ago, THE PUNCH published a report titled, Concerns rise over teaching as over nine million fail UTME in seven years.Jun 27Jun 27
Efe ObiomahThe rise of the GRV brand… and how PR might have improved the prospects of some political candidatesMar 21, 20231Mar 21, 20231
Efe ObiomahNigerian tech start-ups, forget the hype and adopt CSRNigerian tech start-ups have embraced public relations (PR) in an impressive yet uncharacteristic way. It is uncharacteristic because, in…Dec 13, 2022Dec 13, 2022
Efe ObiomahWhy organisations need earned media amidst the commercialisation of newsThe print media remained the only source of earned media (publicity) but this is now significantly threatened …Mar 21, 2022Mar 21, 2022
Efe ObiomahCan the NTAi channel be revamped?Whenever I see the promo announcing the start of a new season of “Strictly Come Dancing,” I begin to sing, “It’s the most wonderful time of…Oct 18, 2021Oct 18, 2021
Efe ObiomahPR hits and misses of “King of Boys: The Return of the King”*Contains mild spoilersSep 17, 2021Sep 17, 2021
Efe ObiomahAbout “media training,” and why you need it!My last post, “Of speeches and the delivery thereof,” was well received and led to very meaningful discussions on LinkedIn. Most of those…Jun 22, 2021Jun 22, 2021
Efe ObiomahOf speeches and the delivery thereofA confident and charming spokesperson is a media delight. Sadly, that was not the story of Nigeria’s minister of defence, Major General…May 24, 2021May 24, 2021
Efe ObiomahPR lessons from managing Nigerian Idol publicityI am not going to say it takes a village to put together a show such as Nigerian Idol. That is cliché. But it took a cross-functional…Mar 12, 2021Mar 12, 2021
Efe ObiomahThe Public Relations pro as an analytical thinkerAnalytical thinking. That is hardly among listed requirements in advertised public relations positions. Instead, recruiters usually…Jan 29, 2021Jan 29, 2021