Efe Obiomah – Medium

Efe Obiomah

The rise of the GRV brand

… and how PR might have improved the prospects of some political candidates

5 min readMar 21, 2023

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Efe Obiomah

Nigerian tech start-ups, forget the hype and adopt CSR

Nigerian tech start-ups have embraced public relations (PR) in an impressive yet uncharacteristic way. It is uncharacteristic because, in…

1 min readDec 13, 2022

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Nigerian tech start-ups, forget the hype and adopt CSR

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Efe Obiomah

Why organisations need earned media amidst the commercialisation of news

The print media remained the only source of earned media (publicity) but this is now significantly threatened …

5 min readMar 21, 2022

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Why organisations need earned media amidst the commercialisation of news

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Efe Obiomah

Can the NTAi channel be revamped?

Whenever I see the promo announcing the start of a new season of “Strictly Come Dancing,” I begin to sing, “It’s the most wonderful time of…

5 min readOct 18, 2021

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Can the NTAi channel be revamped?

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Efe Obiomah

PR hits and misses of “King of Boys: The Return of the King”

*Contains mild spoilers

4 min readSep 17, 2021

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PR hits and misses of “King of Boys: The Return of the King”

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Efe Obiomah

About “media training,” and why you need it!

My last post, “Of speeches and the delivery thereof,” was well received and led to very meaningful discussions on LinkedIn. Most of those…

3 min readJun 22, 2021

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About “media training,” and why you need it!

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Efe Obiomah

Of speeches and the delivery thereof

A confident and charming spokesperson is a media delight. Sadly, that was not the story of Nigeria’s minister of defence, Major General…

2 min readMay 24, 2021

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Of speeches and the delivery thereof

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Efe Obiomah

PR lessons from managing Nigerian Idol publicity

I am not going to say it takes a village to put together a show such as Nigerian Idol. That is cliché. But it took a cross-functional…

3 min readMar 12, 2021

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PR lessons from managing Nigerian Idol publicity

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Efe Obiomah

The Public Relations pro as an analytical thinker

Analytical thinking. That is hardly among listed requirements in advertised public relations positions. Instead, recruiters usually…

3 min readJan 29, 2021

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The Public Relations pro as an analytical thinker

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Efe Obiomah

Of protests, looting and trust in the Nigerian government

Last night, I watched Channels TV news mouth agape as women who would usually say to their children, ‘don’t steal,’ wilfully looked into…

4 min readOct 28, 2020

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Of protests, looting and trust in the Nigerian government

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Efe Obiomah

Efe Obiomah

A public relations specialist, marketing strategist, and trainer demystifying PR in Nigeria. l also write about film, television and travel.

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