Nigerian tech start-ups, forget the hype and adopt CSR

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Nigerian tech start-ups have embraced public relations (PR) in an impressive yet uncharacteristic way. It is uncharacteristic because, in this market, start-ups do not care about brand building. All they want to do is sell, and they often turn to digital marketing to drive sales.

How this interest in PR amongst Nigerian founders came to be is unclear but two guesses are; the vibrant homegrown tech media that are giving entrepreneurs a voice and an admiration for Silicon Valley … continue reading.